1.  Your company name should NOT be the most prominent element on any marketing piece.

The purpose of any marketing piece is to arouse interest in a product or service or create an image for a company.  The only times a company name can do that is a) if your reputation already gets you business or b) your company name is so intriguing that it alone arouses interest.  Both situations are extremely rare.  In fact, a company name is the last (meaning "final") thing a prospect needs to see in a marketing piece.

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