7.  We can list at least 3 provable reasons why we are different from all our competitors.

If you didn't answer "True," you could be in real trouble.  Unless you know what makes you different, then you cannot appeal to a perceived value.  Competition only exists where perceived value does not.  The the less perceived value, the greater the competition.  If you don't know why you are different - from your prospects' point of view - you don't really know what your marketing message should be or to whom you ought to be selling.

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