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TEST YOURSELF

How Savvy Are YOU At Marketing Your Company?

Here is a baker's dozen of statements that small business marketers have made.  Click the appropriate button to check your answer as you go, but no fair changing.  See if you are really as good as you think you are.  
 

1.  Our company name is the most prominent element on any marketing piece.                 

   True                  False          

 

2.  We focus our marketing message on what our prospects need.       

   True                  False          

 

3.  The best measure of a potential advertising or promotional venue is the total number of people it can reach.

   True                  False          

 

4.  Field sales is the most cost-effective means of getting and keeping customers/clients.

   True                  False          

 

5.  Price is the single most important thing that determines whether or not we get the business.

   True                  False          

 

6.  The most important criterion of pricing (other than costs) is what my competitors are charging.

   True                  False          

 

7.  We can list at least 3 provable reasons why we are different from all our competitors.

   True                  False          

 

8.  The last thing we would ever do is refer a prospect to a competitor.    

   True                  False          

 

9.  We survey our customers/clients on a regular basis to determine how we're doing. 

   True                  False          

 

10.  Company and personal profiles of our customer and prospect lists are not cost effective.

   True                  False          

 

11.  Our largest customers are also our best customers.  

   True                  False          

 

12.  Everyone who uses or needs our product or service is a prospect.   

   True                  False          

 

13.  We know what our image in our marketplace is.  We get regular feedback from customers, prospects, and our competitors.  

   True                  False          

 

To check your score click on the mouse below: 

 

 

 

 

   
 
 

 

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                                                                                                                                                                                              Revised: March 05, 2014 .