Small Business Marketing Solutions

 

How We Do It


We work directly with you AND your marketing person/people.  Our first task is to ask questions about:
  • your company
  • your products and services
  • the way you do business
  • your values
  • your people
  • your customer base
  • your target market 
  • what has worked before and what hasn't
  • why you have tried the things you have
  • the future of your industry
  • how you keep abreast of industry trends
  • and so on...

Then, we help you develop a program to accomplish your objectives which may include such things as:

  • investigating entirely new target markets
  • dividing both current and new markets into reachable segments
  • revamping your product/service line to adapt to a changing market
  • creating tools to locate and approach specific prospects within a market segment
  • renew relationships with existing customers and clients that can be maintained at reasonable cost
  • and more!

Finally, no program is worth a farthing if it cannot be maintained, monitored, and tracked to determine both its short-term and long-term ROI (return on investment).  We guide you in selecting the benchmarks and milestones which form the basis of determining specific result criteria, and assist you in setting up the processes to track your results in order to be able to make changes quickly and cost-effectively. 

 

 
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                                                                                                                                                                                                                                             Revised: March 05, 2014 .